Sydney Massage Parlors: ‘Richie Benaud’ down and dirty in new ad campaign for leading Sydney massage …
February 15, 2010
An advertisement is being broadcast on FM radio station Vega mimicking Benaud’s distinctive voice promoting Kings Court, a Sydney massage parlour on Broadway. In the ad, the voice-over imitating Benaud uses a series of common cricket terms as crude innuendo.
Channel 9 chief executive David Gyngell and respected Nine cricket commentator Michael Slater last night expressed shock the ad would air. “Richie Benaud is a legend and this is tacky and disrespectful,” he said.
The ad starts with a female voice asking: “Welcome to King’s Court, sir, how can I help you?”
The voice mimicking Benaud responds by saying: “Yes, I’m after a maiden to bowl me over.”
The ad then has more innuendo, which we cannot publish on The Daily Telegraph website.
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Slater though was upset that Benaud’s name had been used to promote a massage parlour.
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