An advertisement is being broadcast on FM radio station Vega mimicking Benaud’s distinctive voice promoting Kings Court, a  Sydney massage parlour on Broadway. In the ad, the voice-over imitating Benaud uses a series of common cricket terms as crude innuendo.
Channel 9 chief executive David Gyngell and respected Nine cricket commentator Michael Slater last night expressed shock the ad would air. “Richie Benaud is a legend and this is tacky and disrespectful,” he said.
The ad starts with a female voice asking: “Welcome to King’s Court, sir, how can I help you?”
The voice mimicking Benaud responds by saying: “Yes, I’m after a maiden to bowl me over.”
The ad then has more innuendo, which we cannot publish on The Daily Telegraph website.

Slater though was upset that Benaud’s name had been used to promote a massage parlour.

See the full article from “Daily Telegraph”



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